Privacy policy

In accordance with Art. 13 GDPR, we hereby inform you of the legal basis for our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the fulfilment of our services and the implementation of contractual measures as well as responding to enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

We kindly ask you to regularly review the content of our privacy policy. We will amend the privacy policy as soon as changes to our data processing practices make this necessary. We will inform you as soon as the changes require action on your part (e.g. consent) or other individual notification.

In accordance with Art. 32 GDPR, we take appropriate technical and organisational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons. These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, availability and separation. Furthermore, we have established procedures to ensure that data subjects’ rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account during the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

The security measures include, in particular, the encrypted transmission of data between your browser and our server. As with any connection to a web server, the server of our web hosting provider cyon in Basel, Switzerland, logs and stores certain technical data. This data includes the IP address and operating system of your device, the data, the access time, the type of browser and the browser request, including the origin of the request (referrer). This is necessary for technical reasons in order to make our website available to you. cyon protects this data from unauthorised access using technical and organisational measures and does not pass it on to third parties. Insofar as we process personal data in this context, we do so on the basis of our interest in providing you with the best possible user experience and ensuring the security and stability of our systems.

If, in the course of our processing, we disclose data to other persons and companies (contract processors or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract in accordance with Art. 6 para. 1 lit. b GDPR), you have given your consent, a legal obligation requires it, or it is based on our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called ‘order processing agreement’, this is done on the basis of Art. 28 GDPR.

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only take place if it is necessary for the fulfilment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection equivalent to that of the EU or compliance with officially recognised special contractual obligations (so-called ‘standard contractual clauses’).

You have the right to request confirmation as to whether the data in question is being processed, as well as access to this data and further information and copies of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request that the processing of the data be restricted.

You have the right to request that the data concerning you that you have provided to us be retained in accordance with Art. 20 GDPR and to request that it be transferred to other controllers.

You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

You have the right to withdraw your consent in accordance with Art. 7(3) GDPR with effect for the future.

You may object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

We use temporary and permanent cookies, i.e. small files that are stored on users’ devices. (For an explanation of the term and its function, see the last section of this privacy policy.) Some cookies are used for security purposes or are necessary for the operation of our online services (e.g. for displaying the website) or to store users’ decisions when confirming the cookie banner. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which users are informed in the course of the privacy policy.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that in this case, not all functions of this online offer may be available.

The data we process will be deleted or restricted in its processing in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing its deletion. If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In accordance with legal requirements, all accounting records and business correspondence are retained for 10 years in accordance with Articles 957 to 963 of the Swiss Code of Obligations. (Trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, books, records, management reports, accounting documents, commercial and business letters, electronic data traffic, documents relevant for taxation, etc.).

We process inventory data (e.g., names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 (1) lit. b. GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

When users register, log in again or use our online services, we store their IP address and the time of the respective action. This data is stored on the basis of our legitimate interests and to protect users from misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.

We process usage data (e.g., the websites visited on our online offering, interest in our products) and content data (e.g., entries in the contact form or in the user profile) for advertising purposes in a profile in order to display product information to users based on the services they have used to date.

Deletion takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (10 years); information in the customer account remains until it is deleted.

When contacting us (via contact form or email), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 (1) lit. b) GDPR.

User information may be stored in our customer relationship management system (‘CRM system’) or comparable enquiry organisation system.

When contacting us (via contact form or email), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b) GDPR.

User information may be stored in our customer relationship management system (‘CRM system’) or comparable enquiry organisation system.

We use the ‘Gravity Forms’ system from Rocket Genius, Inc. (1620 Centerville Turnpike, Suite 102, Virginia Beach VA 23464–6500, United States) on the basis of our legitimate interests (efficient and fast processing of user enquiries).

We delete requests if they are no longer required. We review the necessity every two years; we store requests from customers who have an account permanently and refer to the account details for deletion. In the case of legal archiving obligations, deletion takes place after their expiry (10 years).

Based on our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, the file, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of seven days and then deleted. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Cookies are pieces of information that are transferred from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.

We use ‘session cookies’, which are only stored for the duration of your current visit to our website (e.g. to store your login status or shopping basket function and thus enable you to use our online services). A randomly generated unique identification number, known as a session ID, is stored in a session cookie. A cookie also contains information about its origin and storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offering and, for example, log out or close your browser.

Users are informed about the use of cookies in the context of pseudonymous reach measurement in this privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. Excluding cookies may lead to functional restrictions of this online offer.

You can object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (https://optout.networkadvertising.org/) and additionally via the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/ your-ad-choices/).

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google Ireland Limited (‘Google’). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on activities within this online offering and to provide us with further services related to the use of this online offering and the use of the Internet. In doing so, usage profiles of users can be created from the processed data.

We use Google Analytics to display ads placed within Google’s advertising services and those of its partners only to users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in specific topics or products, determined on the basis of the websites visited) that we transmit to Google (so-called ‘remarketing’ or ‘Google Analytics Audiences’). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users and do not appear intrusive.

We only use Google Analytics with IP anonymisation enabled. This means that the IP address of users within member states of the European Union or in other signatory states to the Agreement on the European Economic Area is truncated by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer, as well as Google from processing this data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data usage by Google, settings and options for objection can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (‘Data usage by Google when you use our partners’ websites or apps’), https://policies.google.com/technologies/ads (‘Data use for advertising purposes’), https://adssettings.google.com/authenticated (‘Manage information that Google uses to show you ads’).

Within our online offering, we use third-party content or services on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offerings from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as ‘content’). This always requires that the third-party providers of this content perceive the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as ‘web beacons’) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, and may also be linked to such information from other sources.

The following overview provides a list of third-party providers and their content, along with links to their privacy policies, which contain further information on data processing and, in some cases, options for opting out (as already mentioned here):

External fonts from Google, LLC., https://www.google.com/fonts (‘Google Fonts’). Google Fonts are integrated by calling up a server at Google (usually in the USA). Privacy policy: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.

Maps provided by the third-party service Google Maps from Google Ireland Limited, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.

Videos from the YouTube platform provided by third-party provider Google Ireland Limited, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.

External code from the JavaScript framework ‘jQuery’, provided by the third-party provider jQuery Foundation, https://jquery.org.